As a part of the “MYMEDIA” project the “Telekritika” NGO has conducted a poll on people's expectations of public broadcasting service.
The poll results showed that the absolute majority (76%) isn't aware of the idea of starting a public broadcasting service in Ukraine. Those who do know about it want to see high-quality news and educational programs on air. At the same time 58% of respondents are not willing to pay for public television, while 25% agree to pay, though not more than UAH 25/month. Half of the respondents also agree with the statement that “the nationwide public broadcasting service should be financed from the state budget during its first 4 years”.
Among the alternative sources of financing that people named are: advertising revenue (54%), contributions from Ukrainian business (39%), citizens' contributions (22%) and foreign grants (23%). At the same time the respondents mostly disapproved financing public television from citizens' contributions (35%), through subscription fee (33%) and those foreign grants.
It's worth noting that people who are aware of the idea of public broadcasting service understand its concept pretty well and point out such key purposes: maintaining open access to information for the citizens (57%), representation of interests of all social and demographic categories (46%), reducing influence of the government on the media (38%).
The nationwide poll was being conducted on September 7 — 27, 2013 by the Kyiv International Institute of Sociology (KIIS) on request of the “Telekritika” NGO with the support of Ministry of Foreign Affairs of Denmark (DANIDA). A total of 1021 respondents were polled in a sample representing adult population of Ukraine (older than 18) of all social categories. The theoretical error of the sample with probability of 0.95 is no higher than 3,1%.