Recently, a team of UA: First returned from a trip to Denmark that was organized by MYMEDIA. They visited the largest Danish TV-channels DR and TV2, and told us what they learned and whether they could apply the new knowledge in the future multimedia newsroom of Ukrainian public broadcaster.
During the two weeks in Denmark, the Ukrainian TV-team managed to meet with the key editors and newsmakers from DR and TV2 as well as learn about the organization and structure of the news production on these channels.
"We were watching the process of collecting and processing information, accompanied visiting groups and were present during the news broadcast,” says Ruslan Tkachenko, "In Copenhagen, we visited the main office of DR and office TV2News, and in Odense, we got to see the main office of TV2 and regional television station TV2 FYN. Also, we were able to visit the television studio at the publishing house Børsen and DR’s office in the Danish Parliament."
"It is interesting how the changes are being born in Denmark – on the market, and through the audience’s demands,” says Roman Vybranovskyi, "Firstly, the technologies ensure that, secondly, there is convergence, and thirdly, there is competition between the two major public service broadcasters. Danes are one step ahead of technology, but use it wisely to optimize their performance. "
Dmytro Khilchenko, coordinator of the team, said that he expected to see more of hi-tech technologies:
"We expected that all would be extremely expensive and unattainable for us. But it turned out that they were trying to be efficient by using inexpensive technology"
Vladyslav Hruzynskyi, on the contrary, was impressed by the scale of the broadcasters and their equipment: "Even in Europe, you do not often see hundreds if not thousands of square meters, equipped with very high quality and expensive technology with thoughtful details."
"I have never seen anything similar to collecting and processing the information on any of the Ukrainian channels,” said Ruslan Tkachenko.
Vladyslav Hruzynskyi noted a difference in the technological component: "There is a completely different construction of the entire technological process from planning to the news broadcast on all the platforms such as radio, television and digital media."
In addition to cooperation, Roman noted the focus on the audience:
However, everything is pretty blurry when it comes to the future plans and the application of acquired knowledge in the future newsrooms. None of the participants gave a clear answer to the question.
"In order to proceed with the training of the staff, it is first necessary to recruit and motivate the people. At the present moment, the lack of the people and resources does not allow us to designate a clear framework for the training cycle,” says Ruslan Tkachenko.
Dmytro Khilchenko and Vladyslav Hruzynskyi said that in the beginning, it is important to find the funding and build a newsroom, and then, it will be possible to talk about training of the journalists.